Content Category: Animals
Nestlé Purina® Senior Dog Special Edition
The client’s need
Nestlé Purina wanted to run a promotion for their Senior dog food ProPlan Senior 7+, together with one of their retail partners by adding a book to the product packaging.
The DK solution
Dorling Kindersley Verlag produced … Read more ›
Oceana Marine Wildlife Encyclopedia
The client’s need
Non-profit organization Oceana, dedicated to protecting the world’s oceans, was seeking authoritative content that has the ability to communicate and capture the beauty, complexity, and delicate nature of the marine world.
The DK solution
DK’s Ocean, … Read more ›
Pfizer – DK 101 Essential Tips: Caring for your Dog/Cat
The client’s need
Pfizer wanted to increase consumer awareness of its Stronghold brand through a fully-customised publication and approached DK for a content solution.
The DK solution
DK Adult proposed and produced bespoke editions of its pocket-sized guides – 101 … Read more ›
Pfizer – 101 Essential Dog & Cat Care
The client’s need
Pfizer needed a medically relevant component for a drug marketing kit for medical professionals.
The DK solution
We branded two relevant books with Pfizer’s information and logos.
The result
Pfizer created an impacting marketing kit that is … Read more ›
