Content Category: Food & drink
Tommy Bahama Group, Inc
The client’s need:
Tommy Bahama, a premier high-end retailer, desired a book to showcase their food and drink recipes and to illustrate the luxurious lifestyle that their clothing and product line represents. The client wanted to sell their books through … Read more ›
iVillage online recipes
The client’s need
iVillage, the largest content-driven community for women online, was eager to take advantage of the rapid web growth in the food & cooking category. Their aim was to divert more traffic to iVillage through increasing the site’s … Read more ›
The Cooking Book for Ocado
The client’s need
Ocado were looking for content to bolster their online recipe finder, which was part of their online grocery service. They needed content which they could use to inspire and enthuse shoppers, as well as provide a solid … Read more ›
