Content Category: Popular culture

Star Wars fanatics and Shakespeare addicts alike will find something they like in the DK range. Get the lowdown on the all the latest popular culture with books that are packed full of up-to-date facts, figures and anecdotes to suit any interest.

Walt Disney Studios Home Entertainment

pixar

The client’s need

Costco and Walt Disney Studios Home Entertainment wanted to create some high-end gift packages for several Pixar titles. This license tie-in needed to come with a highly perceived value for consumers.

The DK solution

We printed a … Read more ›

Walt Disney Studios Home Entertainment

lost

The client’s need

Large retailer Best Buy wanted a unique incentive to offer as a gift-with-purchase for pre-ordering the Season 6 series of Lost on DVD. They needed something exclusive with high consumer value that would fit within specific packaging … Read more ›

Walt Disney \ Client
Custom Lost Artifacts book \ Product

Universal Studios Home Entertainment

caprica

The client’s need

Universal Studios wanted an exclusive giveaway for the 2010 San Diego Comic-Con to promote the DVD of their new series Caprica. This license tie-in needed to include custom material fans would love and fit within specific … Read more ›

James Bond: Vehicles

James Bond: Vehicles

The client’s need

The second largest US discount chain wanted Fox to provide an exclusive item to the Quantum of Solace DVD to increase consumer appeal. Fox needed the value-added product to focus on one of the ‘cooler’ aspects of … Read more ›

James Bond: Vehicles - Custom Mini Excerpted Edition \ Product

Indiana Jones – Exclusive Collectors Edition

Indiana Jones - Exclusive Collectors Edition

The client’s need

Lucas Online created an online Indiana Jones store around the theatrical release of Indiana Jones and the Kingdom of the Crystal Skull. One of their aims was to offer fans an exclusive product they could not … Read more ›

Lucas Online \ Client
Indiana Jones: The Ultimate Guide \ Product

Coke Zero – Bond on Set

Coke Zero - Bond on Set

The client’s need

During the release of Quantum of Solace in Cineworld cinemas, Coke Zero had secured a license to re-brand its product “Zero Zero 7″ and wanted a tie-in publication to celebrate the occasion and drive sales of its … Read more ›

Coke Zero \ Client
Coke Zero Bond on Set Photographic Guide \ Product

Transformers: The Ultimate Guide

Transformers: The Ultimate Guide

The client’s need

The largest wholesale club operator in the US was seeking an exclusive, high-retail gift set to offer customers for the release of the Transformers DVD.

The DK solution

Paramount purchased our Transformers: The Ultimate Edition book and … Read more ›

Paramount \ Client
Transformers: The Ultimate Edition \ Product

Brady Games: The Art of Bioshock for 2K Games

bioshock

The client’s need

Having been let down by another supplier, 2K Games were in urgent need of a premium product to distribute across Europe and Australia, in time for the launch of their award-winning Bioshock game on the PS3 console.… Read more ›

2K Games \ Client
BradyGames: The Art Of Bioshock \ Product