Content Category: Popular culture
Walt Disney Studios Home Entertainment
The client’s need
Costco and Walt Disney Studios Home Entertainment wanted to create some high-end gift packages for several Pixar titles. This license tie-in needed to come with a highly perceived value for consumers.
The DK solution
We printed a … Read more ›
Walt Disney Studios Home Entertainment
The client’s need
Large retailer Best Buy wanted a unique incentive to offer as a gift-with-purchase for pre-ordering the Season 6 series of Lost on DVD. They needed something exclusive with high consumer value that would fit within specific packaging … Read more ›
Universal Studios Home Entertainment
The client’s need
Universal Studios wanted an exclusive giveaway for the 2010 San Diego Comic-Con to promote the DVD of their new series Caprica. This license tie-in needed to include custom material fans would love and fit within specific … Read more ›
James Bond: Vehicles
The client’s need
The second largest US discount chain wanted Fox to provide an exclusive item to the Quantum of Solace DVD to increase consumer appeal. Fox needed the value-added product to focus on one of the ‘cooler’ aspects of … Read more ›
Indiana Jones – Exclusive Collectors Edition
The client’s need
Lucas Online created an online Indiana Jones store around the theatrical release of Indiana Jones and the Kingdom of the Crystal Skull. One of their aims was to offer fans an exclusive product they could not … Read more ›
Coke Zero – Bond on Set
The client’s need
During the release of Quantum of Solace in Cineworld cinemas, Coke Zero had secured a license to re-brand its product “Zero Zero 7″ and wanted a tie-in publication to celebrate the occasion and drive sales of its … Read more ›
Transformers: The Ultimate Guide
The client’s need
The largest wholesale club operator in the US was seeking an exclusive, high-retail gift set to offer customers for the release of the Transformers DVD.
The DK solution
Paramount purchased our Transformers: The Ultimate Edition book and … Read more ›
Brady Games: The Art of Bioshock for 2K Games
The client’s need
Having been let down by another supplier, 2K Games were in urgent need of a premium product to distribute across Europe and Australia, in time for the launch of their award-winning Bioshock game on the PS3 console.… Read more ›
