Content Category: Travel

DK has two of the world’s leading travel brands in DK Eyewitness Guides and Rough Guides. Eyewitness guides feature illustrated cutaways and can show the reader what they will be visiting, while Rough Guides are renowned for quality of writing, and are aimed at more adventurous travellers.

The CruiseDeals mini Rough Guide to Cruise Ports of Call


The client’s need

CruiseDeals, a booking agent for a number of major international cruise lines, wanted an attractive, bespoke product to offer as a gift-with-purchase. It should inform customers about some of the places they are likely to visit on … Read more ›

The CruiseDeals mini Rough Guide to Cruise Ports of Call \ Product

The Splendor of Italy


The client’s need

Metro Books in the US saw a market opportunity for an inspirational photographic guide to Italy, for sale in the trade. They approached DK with this brief.

The DK solution

DK and Rough Guides have an extensive … Read more ›

The Splendor of Italy \ Product

Turkish Ministry of Culture and Tourism


The client’s need

The client required a small book that could fulfil twin objectives: to inspire the public to choose Turkey as their next holiday destination; and to act as a information resource for UK travel agents selling holidays into … Read more ›

A virtual tour of Paris

Travel One

DK has created a special virtual tour of Paris, combining their classic map designs of the famous capital city with pop-up information boxes featuring stunning photography and detailed text on numerous Parisian landmarks including the Sacré-Coeur Basilica, the Centre Georges … Read more ›



The client’s need

Safari Books Online, a digital book resource for B2B and B2C markets, was eager to add to their already extensive list of technical titles and productivity resources. Lacking a core collection of personal development titles and travel … Read more ›

China Spree

China Spree

The client’s need

Tour operator China Spree was in need of travel information and facts about popular destinations in China that would showcase both the beauty and rich history of the Middle Kingdom. Their aim was to create an attention-grabbing … Read more ›

China Spree \ Client
Travel Guide Content for \ Product

Grand Pacific Tours

New Zealand DK

The client’s need

Grand Pacific Tours decided upon a guide book as a value-added bonus gift to support their advertising and promotional activities, and researched a number of guide books on New Zealand. The DK Eyewitness Travel Guide to New Read more ›

Virgin Holidays Rough Guides Specials series


The client’s need

Virgin Holidays had previously published a number of custom Rough Guides for their customers – those to California & Las Vegas, Africa, the Indian Ocean and the Far East. These proved such a success with Virgin’s customers Read more ›

Rough Guides content \ Product

FHM City Guide Apps

FHM London Travel Guide App

The client’s need

FHM wanted a series of dual-branded travel guide iPhone apps for customers visiting London, Amsterdam and Barcelona. FHM needed up-to-date, accurate travel information that was relevant to a British and international target audience.

The RG solution

Rough … Read more ›

FHM \ Client
FHM London Travel Guide iPhone App \ Product

Regatta – The Mini Rough Guide to Camping in Britain


The client’s need

Regatta wanted to provide a free gift of sufficient value to their customers, to drive sales of their products, encourage people to get into the outdoors around the UK and further establish their credentials as a leading … Read more ›

Regatta \ Client
The Mini Rough Guide to Camping in Britain \ Product
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