Case studies Archive

The CruiseDeals mini Rough Guide to Cruise Ports of Call

FC ONLY

The client’s need

CruiseDeals, a booking agent for a number of major international cruise lines, wanted an attractive, bespoke product to offer as a gift-with-purchase. It should inform customers about some of the places they are likely to visit on … Read more ›

The CruiseDeals mini Rough Guide to Cruise Ports of Call \ Product

The Splendor of Italy

Cover

The client’s need

Metro Books in the US saw a market opportunity for an inspirational photographic guide to Italy, for sale in the trade. They approached DK with this brief.

The DK solution

DK and Rough Guides have an extensive … Read more ›

The Splendor of Italy \ Product

Turkish Ministry of Culture and Tourism

FC ONLY

The client’s need

The client required a small book that could fulfil twin objectives: to inspire the public to choose Turkey as their next holiday destination; and to act as a information resource for UK travel agents selling holidays into … Read more ›

We Face Forward

We Face Forward Screenshot 5

The client’s need

Inner City Music’s “We Face Forward” festival of summer 2012 introduced audiences in and around Manchester to the music of West Africa. An iPad app was launched following the festival to maintain and build on the legacy … Read more ›

Sun-Maid

sun-maid

The client’s need:

For their centennial anniversary, Sun-Maid wanted a lavish, full-color coffee table book to celebrate their long history and showcase some of their best recipes.

The DK solution:

Working with Sun-Maid’s photography assets and communications team, DK created … Read more ›

Sun-Maid \ Client
Full-colour coffee table book \ Product

Society of Petroleum Engineers

spe

The client’s need:

As part of their “Energy4me” initiative, the Society of Petroleum Engineers wanted a book that would be used as an educational tool for students to learn about oil as a natural resource—how it is produced, what its … Read more ›

San Francisco Symphony

sfs

The client’s need

The San Francisco Symphony was looking for a giveaway for students visiting on school field trips. They needed something musical and educational that was fun, informative and of significant value.

The DK solution

We produced a customized … Read more ›

Customised Eyewitness Music book \ Product

Walt Disney Studios Home Entertainment

princess-frog

The client’s need

Best Buy wanted a high value premium product to offer as a gift-with-purchase with their release of Disney’s The Princess and the Frog on DVD. The product needed to fit within strict budget and packaging requirements and … Read more ›

Walt Disney \ Client
Custom version of DK's Princess and the Frog Essential Guide \ Product

Walt Disney Studios Home Entertainment

pixar

The client’s need

Costco and Walt Disney Studios Home Entertainment wanted to create some high-end gift packages for several Pixar titles. This license tie-in needed to come with a highly perceived value for consumers.

The DK solution

We printed a … Read more ›

20th Century Fox Home Entertainment

night-museum

The client’s need

Costco wanted something that would add significant value and bulk to an exclusive DVD gift set for Night at the Museum. This value-added content needed to relate thematically to the movie.

The DK solution

We provided … Read more ›

376 page Dinosaur Encyclopedia \ Product
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