Product: Branded books
The Splendor of Italy
The client’s need
Metro Books in the US saw a market opportunity for an inspirational photographic guide to Italy, for sale in the trade. They approached DK with this brief.
The DK solution
DK and Rough Guides have an extensive … Read more ›
San Francisco Symphony
The client’s need
The San Francisco Symphony was looking for a giveaway for students visiting on school field trips. They needed something musical and educational that was fun, informative and of significant value.
The DK solution
We produced a customized … Read more ›
Nestlé Purina® Senior Dog Special Edition
The client’s need
Nestlé Purina wanted to run a promotion for their Senior dog food ProPlan Senior 7+, together with one of their retail partners by adding a book to the product packaging.
The DK solution
Dorling Kindersley Verlag produced … Read more ›
Grand Pacific Tours
The client’s need
Grand Pacific Tours decided upon a guide book as a value-added bonus gift to support their advertising and promotional activities, and researched a number of guide books on New Zealand. The DK Eyewitness Travel Guide to New … Read more ›
Discovery Vitality – Mother and Baby Book Selection
The client’s need
Discovery is South Africa’s leading private medical aid company and they have a separate health programme for members called Discovery Vitality. All expectant mothers on this programme are lucky enough to receive a free bag of baby … Read more ›
Bauer Media – Pregnancy & Birth Handbook
The client’s need
Bauer Media were looking for titles for their pregnancy and parenting titles for use as covermount for their issues but to a set budget. In order to meet the budget, our production team looked at ways to … Read more ›
Chevrolet – The Captiva Camping Book
The client’s need
Chevrolet identified that their new hybrid 4×4 vehicle The Captiva, was ideal for family camping holidays and wanted to highlight to the value-for-money customer how camping should be part of their summer plans. To connect with the … Read more ›
Coke Zero – Bond on Set
The client’s need
During the release of Quantum of Solace in Cineworld cinemas, Coke Zero had secured a license to re-brand its product “Zero Zero 7″ and wanted a tie-in publication to celebrate the occasion and drive sales of its … Read more ›
The Lex Rough Guide to Company Cars
The client’s need
Lex Vehicle Leasing was looking for a customised publication to use in an external direct marketing campaign. Owing to a reputation for demystifying the most complex of topics and delivering informative content in an entertaining package, they … Read more ›
Pfizer – DK 101 Essential Tips: Caring for your Dog/Cat
The client’s need
Pfizer wanted to increase consumer awareness of its Stronghold brand through a fully-customised publication and approached DK for a content solution.
The DK solution
DK Adult proposed and produced bespoke editions of its pocket-sized guides – 101 … Read more ›
