Product: Branded books

The Splendor of Italy

Cover

The client’s need

Metro Books in the US saw a market opportunity for an inspirational photographic guide to Italy, for sale in the trade. They approached DK with this brief.

The DK solution

DK and Rough Guides have an extensive … Read more ›

The Splendor of Italy \ Product

San Francisco Symphony

sfs

The client’s need

The San Francisco Symphony was looking for a giveaway for students visiting on school field trips. They needed something musical and educational that was fun, informative and of significant value.

The DK solution

We produced a customized … Read more ›

Customised Eyewitness Music book \ Product

Nestlé Purina® Senior Dog Special Edition

Buch Senior

The client’s need

Nestlé Purina wanted to run a promotion for their Senior dog food ProPlan Senior 7+, together with one of their retail partners by adding a book to the product packaging.

The DK solution

Dorling Kindersley Verlag produced … Read more ›

“Wenn Hunde älter werden” / “Senior Dog" \ Product

Grand Pacific Tours

New Zealand DK

The client’s need

Grand Pacific Tours decided upon a guide book as a value-added bonus gift to support their advertising and promotional activities, and researched a number of guide books on New Zealand. The DK Eyewitness Travel Guide to New Read more ›

Discovery Vitality – Mother and Baby Book Selection

dkdiscovery

The client’s need

Discovery is South Africa’s leading private medical aid company and they have a separate health programme for members called Discovery Vitality. All expectant mothers on this programme are lucky enough to receive a free bag of baby … Read more ›

Johnson and Johnson's Mother and Baby Book, Touch 'n Feel Baby Animals \ Product

Bauer Media – Pregnancy & Birth Handbook

bauer_media_parenting

The client’s need

Bauer Media were looking for titles for their pregnancy and parenting titles for use as covermount for their issues but to a set budget.  In order to meet the budget, our production team looked at ways to … Read more ›

Bauer Media \ Client
Dr Miriam Stoppard Pregnancy & Birth Handbook \ Product

Chevrolet – The Captiva Camping Book

Chevrolet - The Captiva Camping Book

The client’s need

Chevrolet identified that their new hybrid 4×4 vehicle The Captiva, was ideal for family camping holidays and wanted to highlight to the value-for-money customer how camping should be part of their summer plans. To connect with the … Read more ›

Chevrolet \ Client
The Captiva Camping Book \ Product

Coke Zero – Bond on Set

Coke Zero - Bond on Set

The client’s need

During the release of Quantum of Solace in Cineworld cinemas, Coke Zero had secured a license to re-brand its product “Zero Zero 7″ and wanted a tie-in publication to celebrate the occasion and drive sales of its … Read more ›

Coke Zero \ Client
Coke Zero Bond on Set Photographic Guide \ Product

The Lex Rough Guide to Company Cars

The Lex Rough Guide to Company Cars

The client’s need

Lex Vehicle Leasing was looking for a customised publication to use in an external direct marketing campaign. Owing to a reputation for demystifying the most complex of topics and delivering informative content in an entertaining package, they … Read more ›

Pfizer – DK 101 Essential Tips: Caring for your Dog/Cat

pfizer1

The client’s need

Pfizer wanted to increase consumer awareness of its Stronghold brand through a fully-customised publication and approached DK for a content solution.

The DK solution

DK Adult proposed and produced bespoke editions of its pocket-sized guides – 101 … Read more ›

Pfizer \ Client
DK 101 Essential Tips: Caring for your Dog/Cat \ Product
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