Product: On-pack promotion

Cereal Partners UK – Boxtops for Books


The client’s need

Cereal Partners UK, a major cereal producer, wanted to create a popular on-box promotion to raise awareness of its Boxtops for books initiative, run in conjunction with DK.

The DK solution

DK provided DK branded tokens to … Read more ›

Boxtops for books - DK branded tokens \ Product